Insights for Brands, Agencies & Marketing Teams

There was a time when brands believed authentic content simply meant handing a product to someone with a smartphone and hoping for the best. Sometimes it worked, but more often than not, it didn't. As social media matured and consumers became increasingly skeptical of...

Not long ago, nearly every opportunity I received came through an agency. Today, that's no longer the case. Many of the brands I work with now reach out to me directly. At first glance, that might seem like agencies are becoming less important, but that's not what I'm...