Dawna Stafford Wilson

Performance-Grade Commercial Creator™ | Commercial Media Consultant & Producer

I’m not new to this space and I’m not guessing what works.

Since 2012, I’ve been producing high-performing commercial content that resonates with real audiences and delivers measurable results. My background spans live performance, radio broadcasting, writing, fitness, and entrepreneurship, giving me a deep understanding of how people connect, trust, and take action. That range is exactly why brands and agencies continue to hire me repeatedly, place me on retainer, and fly me on-location to produce content that performs.

I began my career in media at 18 as an on-air radio host, sound board operator, and program producer, experience that still shows up today in my pacing, delivery, and ability to communicate clearly on camera. I’m also a longtime contributor and former staff writer for Prime Women, the nation’s largest digital publication for women 50+, where my work focused on health, mindset, and authenticity, key elements that now translate directly into persuasive, trust-driven advertising.

What sets me apart is not just on-camera presence, but credibility. I don’t play a role, I speak from lived experience. That’s why my long-form testimonial content has become one of my highest-performing deliverables, especially in today’s ad environment where authenticity and retention matter more than polish alone.

How I Work With Brands & Agencies

I’m hired in a variety of ways depending on campaign needs:

  • Retainer partnerships for ongoing ad production and campaign testing

  • On-location shoots when brands want proven talent embedded with their team

  • Raw asset delivery for agencies that prefer full creative control

  • End-to-end production for brands that want a ready-to-run commercial

I’m flexible in structure—but consistent in performance.

Services Offered

  • On-camera performance (short-form & long-form)
  • VSL (Video Sales Letter) performance — long-form, conversion-focused video content designed to educate, build trust, and guide viewers toward a purchasing decision
  • High-converting testimonial and review content
  • Script collaboration or full script development
  • Raw footage delivery (preferred by many agencies)
  • Fully edited, ready-to-deploy commercial assets
  • Voiceover and narrative-driven content
  • UGC-style ads that prioritize trust, clarity, and conversion

    Whether you need a reliable on-camera communicator for VSLs (Video Sales Letters) long-form content built to educate, establish credibility, and convert, or a long-term creative partner who can step in and deliver from start to finish, I bring experience, speed, and results.

    In an industry that’s changing fast, brands don’t just need creators. They need proven communicators who understand people.

    That’s what I do.

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