Dawna Stafford Wilson
Experienced User Generated Content Creator
I’m Dawna Stafford Wilson, a freelance, creative media business owner, Specializing in UGC Creation. I’m an experienced voice actor, voice-over artist and video content producer. I began a career in radio broadcasting in my teens and over the years, have navigated through the changing creative industry. I have loads of experience working with brands, agencies, and production teams to understand the varied goals of each project. I work well in a collaborative environment or can work independently to fully complete production.
What I offer:
- Work with brands and agencies to create compelling, premium content that converts to sales
- Offer expanded User Generated Content services from concept to fully edited video
- Delivery of fully edited video that’s ready to drop onto your social channels or into your next ad campaign
- Experienced in understanding client goals for social media
- Proficient in creating lo-fi content
- Extensive on-camera exerpience
Skills:
- Content & Script Writer
- Content Producer
- Voice Acting & Voice-Over Artist
- Video Editor
- Photographer
- Live Performance Musician
- Podcast Host & Producer
I LOVE working with brands to help expand their marketing approach, reach more consumers, and amplify their influence!
Featured User Generated Content
My Social Media Accounts
You did such a great job with your collaboration with Oats Overnight! Our team was really impressed with the content you produced and with how attentive and accommodating you were.
Why hire me?
Bio
Dawna Stafford is a live performance musician, fitness enthusiast, business owner, and writer based in Coeur D’Alene, Idaho. Dawna is an avid writer with a passion for physical fitness and healthy mindset and is routinely active in the fitness community.
Professional Experience
Beginning at the age of 18, she started a career in radio broadcasting as an on-air host, sound board operator, and program producer. These skills have carried into her work today as Owner and Creative Media Producer at Retro Crush Media. Her background, professional work, and interests have made her a great fit for many brands in working together to produce user generated content.
Dawna and Her husband Dan co-host and produce The Original Unspoken Podcast and are the founders, producers, and hosts of the live event series Green Dragon Cigar & Spirit Events.
My Style & Delivery
I never start a video with, “Hey guys…” nor do I use the phrase, “so obsessed” but for an additional fee I will do this. 😉
I am naturally and easily able to speak as a representative of your brand. I have a style and tone that is warm, friendly, and knowledgeable. I have a comfortable an easy conversational approach and can instinctively bring a spirit of fun, lightheartedness and positivity when needed. My delivery carries tones of experience, maturity, and well informed articulation.
I take the time needed to understand your brand and to experience your product, so that when I’m speaking on your behalf there is true authenticity.
My Interests, Expertise & Hobbies
Interests
- Music
- Songwriting
- Guitars & Music Audio Equipment
- Photography
- Fitness & Fitness Attire
- Health & Nutrition
- Toyota 4 RunnerÂ
Hobbies
- Fitness
- Photography
- Music & Music Performance
- Songwriting
- Cigars
- Whiskey
- Coffee
Expertise
- Musician
- Athlete
- Fitness
- Audio Production
- Professional Voiceover/Radio Announcer
- Photography
- Live Music Performance
- Live Event Emcee
Benefits For Your Brand
Working together for the success of your business is important! I work hard to maintain genuine and authentic interaction. Each post, and each mention of your product, is an opportunity to work together to increase your business and collectively grow our network. I have worked with a wide variety of brands and agencies in collaborations to achieve the goals of the client.
I bring a myriad of life and business experience into my work, which results in my ability to be a credible voice for your brand. I began with a career in radio broadcasting and established my web design & creative media production business in 2003. Being a business owner with a background in media and production, means that I bring a unique perspective and sensitivity to working with your brand. I take extra effort to understand the product, message, and goals for each marketing campaign.
Services Offered
Custom Script WritingÂ
When you want your brand represented in my voice, I take the time to study not only your brand and product but also your specific objectives for a campaign. I write custom scripts that offer the information on your brand while combining the most genuine delivery for me.
Verbatim Delivery
You know your brand and product best and sometimes that means you want a specific script delivered in your exact words. I have ample experience reading scripts verbatim with rapid turnaround on this type of project.
On-Camera Delivery
I have years of experience with on-camera delivery, even prior to the social media age. I have a natural, educated, and informed presence which appeals to a broader demographic.
Creative B-Roll Footage
Successful production includes cutaway footage to keep a 30 or 60 second video fast paced and interesting. I produce product videos that are layered with B-Roll which helps reinforce ideas with additional imagery and text.
Video Production
Sometimes a campaign needs a produced video or reel, not just disjointed or running clips. I offer completely produced video with on-camera delivery, voiceover, layered images, transitions, b-roll, and royalty-free music.
Access To Raw Footage
The best value to your brand is not only a completely produced testimonial or informational video, but you also have the added benefit of the raw footage with permission to re-produce using these elements. I provide the raw footage upon request with an easy to access download link from my remote drive.
Production Options UGC & IGC
Rate Sheet Available Upon Request
Social Media Posting
- Instagram Stories
- Instagram Static Posts
- IG Reels
- IG Video
Whitelisting
- Branded content with permission to amplify using both our brands
- 30-Day ad run
- Unlimited usage
- Ask about options for production packages that include new production while running your ads
Whitelisting + Production Bundles
- Branded content with permission to amplify using both our brands
- 30-Day ad run
- Unlimited usage up to 12-months
- Ask about options for production packages that include new production while running your ads
Production
- User generated content
- Includes: script writing, pre-production, b-roll video, completed 60-sec fully edited video testimonial
- Does not include posting on my social channels
- Does not include whitelisting optionÂ
- Does not include buyout
- Production costs vary based on video length and scope of project
Production Bundles + Buyout
- User generated content with full buyout
- Includes: script writing, pre-production, b-roll video, completed 60-sec fully edited video testimonial
- Does not include posting on my social channels
- Does not include whitelisting optionÂ
- Production costs vary based on video length and scope of project
In-Kind Only
Occasionally a brand will ask for a review, social post, or content creation in exchange for product. This option is specifically dependent on the product’s timeliness, usefulness, value, and relevance as a potential form of cross-promotion for both of our brands. Please contact me to discuss the possibility of this option.
The information provided here is for informational purposes only. Please contact me to discuss the details of your brand and the specifics of your project so that we can create a production plan that aligns with our combined values and budgets.
Testimonials
Media Wire Marketing
You did such a great job with your collaboration with Oats Overnight! Our team was really impressed with the content you produced and with how attentive and accommodating you were.
Power Life by Tony Horton
OMG Dawna this is amazing!! Thank you SO much!
Salmon River Beef Company
That was amazing! Thank you so much! Really appreciate the work you put into these videos. You are next level!
Strongboard Balance
We love the content you make and appreciate your passion! You’re so cute and fun!
ReAthlete
This. Is. Everything. 👏🔥
Aeroski
These (videos) came out AMAZING! Thank you so much.Thank you for the incredible content!
Conqueror Challenges
We would like to express our sincerest appreciation for the trust you have placed in us. Thank you for being part of this campaign and for your amazing work until now! It was a pleasure working with you.
Prime Women
The owners of the PLATE app wanted us to let you know that they thought your article was excellent.
GerdLi
The posts and videos are incredible. You did an amazing job!!
Strongboard Balance
So well said! YOU KNOW the benefits. We appreciate you! ❤️🙌🔥💪🏼🤟🏼
Dossier Perfumes
We love your content! The review is great and you’re stunning! would you be interested in another collaboration for December? Can’t wait to hear from you! 😊
ChloroGlow
It was nice working with you. Regards!
The posts and videos are incredible. You did an amazing job!!
Brand Portfolio
These came out AMAZING! Thank you so much.
Thank you for the incredible content!
Branded Content FAQ’s
Q: What is Influencer Generated Content?
Answer: Influencer Generated Content, or IGC, is content created by social media influencers. Since influencers are real consumers that have a dedicated audience who trust their judgement, IGC campaigns have been proven to generate substantial returns for brands of all sizes. Influencer marketing, also known as branded content or working with creators, is a way to expand the reach of your brand on social media.
Q: What is User Generated Content?
Answer: User Generated Content (UCG) is any content – text, videos, images, reviews, etc which are created by people, rather than brands.
Q: What is the difference between Influencer Generated Content and User Generated Content and how do I know which option is best for my brand?
Answer: There is an important distinction between Influencer Generated Content and User Generated Content.
Influencer Generated Content (IGC)
When brands choose to work with a specific influencer, they are often looking for high-performing content on that influencer’s social media channels. Depending on that influencer’s following and level of interaction with their followers, a brand may receive more or less benefit from working with that particular influencer.
User Generated Content (UGC)
User Generated Content (UGC) is any content – text, videos, images, reviews, etc which are created by people, rather than brands. This form of authentic interaction from people who are experiencing your product or business, are not necessarily social media influencers. In this case, a brand wouldn’t be relying on an influencer’s channels from the total results of their campain or collaboration.
There is great power in User Generate Content where a brand doesn’t rely solely on the response from the influencer’s post or video, but rather can obtain rights to the influencer’s content to use on your brand’s social channels or to amplify through whitelisting.