Influencer & User Generated Content

Dawna Stafford

Experienced Influencer & User Generated Content Creator

I’m Dawna Stafford and I’ve been creating Influencer Generated Content since 2012 through my @fitguitargirl social media channels. I LOVE working with brands to help expand their marketing approach, reach more consumers, and amplify their influence!

Social Accounts

You did such a great job with your collaboration with Oats Overnight! Our team was really impressed with the content you produced and with how attentive and accommodating you were.

Media Wire Influencer Team

Media Wire Marketing

Why hire me?


Dawna Stafford is a northwest singer-songwriter, fitness enthusiast, business owner, and writer based in Coeur D’Alene, Idaho. She performs music across eastern Washington and northern, Idaho. Dawna is an avid writer with a passion for physical fitness and healthy mindset and is routinely active in the fitness community. Beginning at the age of 18, she began a career in radio broadcasting as an on-air host, sound board operator, and program producer. These skills have carried into her work today as Owner and Creative Media Producer at Retro Crush Media. Her background, professional work, and interests have made her a great fit for many brands in working together to produce user generated content.

My Style & Delivery

I never start a video with, “Hey guys…” nor do I use the phrase, “so obsessed” but for an additional fee I will do this. 😉

I am naturally and easily able to speak as a representative of your brand. I have a style and tone that is warm, friendly, and knowledgeable. I have a comfortable an easy conversational approach and can instinctively bring a spirit of fun, lightheartedness and positivity when needed. My delivery carries tones of experience, maturity, and well informed articulation.

I take the time needed to understand your brand and to experience your product, so that when I’m speaking on your behalf there is true authenticity.

My Interests, Expertise & Hobbies


  • Music
  • Songwriting
  • Guitars & Music Audio Equipment
  • Photography
  • Fitness & Fitness Attire
  • Health & Nutrition
  • Toyota 4 Runner 


  • Fitness
  • Photography
  • Music & Music Performance
  • Songwriting
  • Cigars
  • Whiskey
  • Coffee


  • Musician
  • Athlete
  • Fitness
  • Audio Production
  • Professional Voiceover/Radio Announcer
  • Photography
  • Live Music Performance

Benefits For Your Brand

Working together for the success of your business is important! I work hard to maintain genuine and authentic interaction. Each post, and each mention of your product, is an opportunity to work together to increase your business and collectively grow our network. I have worked with a wide variety of brands and agencies in collaborations to achieve the goals of the client.

I bring a myriad of life and business experience into my work, which results in my ability to be a credible voice for your brand. I began with a career in radio broadcasting and established my web design & creative media production business in 2003. Being a business owner with a background in media and production, means that I bring a unique perspective and sensitivity to working with your brand. I take extra effort to understand the product, message, and goals for each marketing campaign.


Media Wire Marketing

You did such a great job with your collaboration with Oats Overnight! Our team was really impressed with the content you produced and with how attentive and accommodating you were.

Salmon River Beef Company

That was amazing! Thank you so much! Really appreciate the work you put into these videos. You are next level!

Strongboard Balance

We love the content you make and appreciate your passion! You’re so cute and fun!


This. Is. Everything. 👏🔥


These (videos) came out AMAZING! Thank you so much.Thank you for the incredible content!

Conqueror Challenges

We would like to express our sincerest appreciation for the trust you have placed in us. Thank you for being part of this campaign and for your amazing work until now! It was a pleasure working with you.

Prime Women

The owners of the PLATE app wanted us to let you know that they thought your article was excellent.


The posts and videos are incredible. You did an amazing job!!

Strongboard Balance

So well said! YOU KNOW the benefits. We appreciate you! ❤️🙌🔥💪🏼🤟🏼

Dossier Perfumes

We love your content! The review is great and you’re stunning! would you be interested in another collaboration for December? Can’t wait to hear from you! 😊


It was nice working with you. Regards!


Available options:

  • iphone video with Shure MV88 external mic for audio
  • Sony DSLR for video with RODE shotgun mic for audio
  • Shure SM7b studio mic for voice tracking

Options & Rates

Social Media Posting (starts at $400)

  • Instagram Stories
  • Instagram Static Posts
  • IG Reels
  • IG Video

Whitelisting (starts at $300)

  • Branded content with permission to amplify using both our brands
  • 30-Day ad run $300
  • Unlimited usage $425
  • Ask about options for production packages that include new production while running your ads

Content Without Posting To Social Media (starts at $200)

  • User generated content with permission to use on your social channels and website
  • Does not include posting on my social channels
  • Does not include whitelisting option 

In-Kind Only

Occasionally a brand will ask for a review, social post, or content creation in exchange for product. This option is specifically dependent on the product’s timeliness, usefulness, value, and relevance as a potential form of cross-promotion for both of our brands. Please contact me to discuss the possibility of this option.

The information provided here is a starting point. Please contact me to discuss the details of your brand and the specifics of your project so that we can create a marketing plan that aligns with our combined values and budgets.

The posts and videos are incredible. You did an amazing job!!


GerdLi, Inc

Brands I’ve Worked With

These came out AMAZING! Thank you so much.

Thank you for the incredible content!



Branded Content FAQ’s

Q: What is Influencer Generated Content?

Answer: Influencer Generated Content, or IGC, is content created by social media influencers. Since influencers are real consumers that have a dedicated audiend who trust their judgement, IGC campaigns have been proven to generate substaintial returns for brands of all sizes. Influencer marketing, also known as branded content or working with creators, is a way to expand the reach of your brand on social media.

Q: What is User Generated Content?

Answer: User Generated Content (UCG) is any content – text, videos, images, reviews, etc which are created by people, rather than brands.

Q: What is the difference between Influencer Generated Content and User Generated Content and how do I know which option is best for my brand?

Answer: There is an important distinction between Influencer Generated Content and User Generated Content.

Influencer Generated Content (ICG)

When brands choose to work with a specific influencer, they are often looking for high-performing content on that influencer’s social media channels. Depending on that influencer’s following and level of interaction with their followers, a brand may receive more or less benefit from working with that particular influencer.

User Generated Content (UCG)

User Generated Content (UCG) is any content – text, videos, images, reviews, etc which are created by people, rather than brands. This form of authentic interaction from people who are experiencing your product or business, are not necessarily social media influencers. In this case, a brand wouldn’t be relying on an influencer’s channels from the total results of their campain or collaboration.

There is great power in User Generate Content where a brand doesn’t rely solely on the response from the influencer’s post or video, but rather can obtain rights to the influencer’s content to use on your brand’s social channels or to amplify through whitelisting.

Contact Dawna Stafford

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