Out of a nationwide search, Dawna was one of a handful who were cast for this project. She is the cream of the crop.

Steven P. Nemphos

Casting Agent, Steven P. Nemphos Casting

Dawna Stafford Wilson

Writer, Actor, Voiceover Artist & Commercial Video Producer

I’m Dawna Stafford Wilson, a freelance, creative media business owner, Specializing in premium UGC Creation. My professional foundations are in radio broadcasting as an on-air host and producer. I’m an experienced, professional writer, voice actor, voice-over artist and video content producer. I have loads of experience working with brands and agencies to create content that’s 100% campaign ready and converts to sales.

What I offer:

  • Work with brands and agencies to create compelling, premium content that converts to sales
  • Offer expanded User Generated Content services from concept to fully edited video
  • Delivery of fully edited video that’s ready to drop onto your social channels or into your next ad campaign
  • Experienced in understanding client goals for social media
  • Proficient in creating lo-fi content
  • Extensive on-camera experience

Skill Stack:

  • Content & Script Writer
  • Content Producer
  • Voice Acting & Voice-Over Artist
  • Video Editor & Photographer
  • Live Performance Musician
  • Podcast Host & Producer

Brand & Agency Portfolio

Featured User Generated Content

Types of UGC: How To Videos – Industrial Videos – Infommercial – Brand Host – Brand Spokesperson
Attributes: Versatile – Serious – Emotive – Lighthearted – Educated – Informed – Expertise – Dynamic Range – Sincere – Experienced – Articulate – Energetic

Social Media Accounts

The Hero Co

Really appreciate your professionalism and the turnaround time! Thanks for the multiple takes. So much easier to choose “the best” delivery.

Christian Soare

Why hire me?

Bio

Dawna Stafford is a live performance musician, fitness expert, business owner, and writer based in Coeur D'Alene, Idaho. She is a staff writer at Prime Women, the nation's largest digital online magazine. Dawna shares her passion for physical fitness with an emphasis on a healthy mindset.

Professional Experience
Beginning at the age of 18, she started a career in radio broadcasting as an on-air host, sound board operator, and program producer. These skills have carried into her work today as Owner and Creative Media Producer at Retro Crush Media. Her background, professional work, and interests have made her a great fit for many brands in working together to produce user generated content.

My Style & Delivery

I never start a video with, "Hey guys..." nor do I use the phrase, "so obsessed" but for an additional fee I will do this. 😉

I am naturally and easily able to speak as a representative of your brand. I have a style and tone that is warm, friendly, and knowledgeable. I have a comfortable an easy conversational approach and can instinctively bring a spirit of fun, lightheartedness and positivity when needed. My delivery carries tones of experience, maturity, and well informed articulation.

I take the time needed to understand your brand and to experience your product, so that when I'm speaking on your behalf there is true authenticity.

My Interests, Expertise & Hobbies

Interests

  • Music
  • Songwriting
  • Guitars & Music Audio Equipment
  • Photography
  • Fitness & Fitness Attire
  • Health & Nutrition
  • Toyota 4 Runner 

Hobbies

  • Fitness
  • Photography
  • Music & Music Performance
  • Songwriting
  • Cigars
  • Whiskey
  • Coffee

Expertise

  • Musician
  • Athlete
  • Fitness
  • Audio Production
  • Professional Voiceover/Radio Announcer
  • Photography
  • Live Music Performance
  • Live Event Emcee

Benefits For Your Brand

Working together for the success of your business is important! I work hard to maintain genuine and authentic interaction. Each post, and each mention of your product, is an opportunity to work together to increase your business and collectively grow our network. I have worked with a wide variety of brands and agencies in collaborations to achieve the goals of the client.

I bring a myriad of life and business experience into my work, which results in my ability to be a credible voice for your brand. I began with a career in radio broadcasting and established my web design & creative media production business in 2003. Being a business owner with a background in media and production, means that I bring a unique perspective and sensitivity to working with your brand. I take extra effort to understand the product, message, and goals for each marketing campaign.

Services Offered

Custom Script Writing 

When you want your brand represented in my voice, I take the time to study not only your brand and product but also your specific objectives for a campaign. I write custom scripts that offer the information on your brand while combining the most genuine delivery for me.

Verbatim Delivery

You know your brand and product best and sometimes that means you want a specific script delivered in your exact words. I have ample experience reading scripts verbatim with rapid turnaround on this type of project.

On-Camera Delivery

I have years of experience with on-camera delivery, even prior to the social media age. I have a natural, educated, and informed presence which appeals to a broader demographic.

Creative B-Roll Footage

Successful production includes cutaway footage to keep a 30 or 60 second video fast paced and interesting. I produce product videos that are layered with B-Roll which helps reinforce ideas with additional imagery and text.

Video Production

Sometimes a campaign needs a produced video or reel, not just disjointed or running clips. I offer completely produced video with on-camera delivery, voiceover, layered images, transitions, b-roll, and royalty-free music.

Access To Raw Footage

The best value to your brand is not only a completely produced testimonial or informational video, but you also have the added benefit of the raw footage with permission to re-produce using these elements. I provide the raw footage upon request with an easy to access download link from my remote drive.

 

Production Options UGC & IGC

Rate Sheet Available Upon Request

Social Media Posting

  • Instagram Stories
  • Instagram Static Posts
  • IG Reels
  • IG Video

Whitelisting

  • Branded content with permission to amplify using both our brands
  • 30-Day ad run
  • Unlimited usage
  • Ask about options for production packages that include new production while running your ads

Whitelisting + Production Bundles

  • Branded content with permission to amplify using both our brands
  • 30-Day ad run
  • Unlimited usage up to 12-months
  • Ask about options for production packages that include new production while running your ads

Production

  • User generated content
  • Includes: script writing, pre-production, b-roll video, completed 60-sec fully edited video testimonial
  • Does not include posting on my social channels
  • Does not include whitelisting option 
  • Does not include buyout
  • Production costs vary based on video length and scope of project

Production Bundles + Buyout

  • User generated content with full buyout
  • Includes: script writing, pre-production, b-roll video, completed 60-sec fully edited video testimonial
  • Does not include posting on my social channels
  • Does not include whitelisting option 
  • Production costs vary based on video length and scope of project

In-Kind Only

Occasionally a brand will ask for a review, social post, or content creation in exchange for product. This option is specifically dependent on the product's timeliness, usefulness, value, and relevance as a potential form of cross-promotion for both of our brands. Please contact me to discuss the possibility of this option.

The information provided here is for informational purposes only. Please contact me to discuss the details of your brand and the specifics of your project so that we can create a production plan that aligns with our combined values and budgets.

Testimonials

UGC Social

I watched your video and it’s amazing! You’re so good at what you do. I love the editing and captions, it makes everything look so smooth and put together. I honestly love it. You’re so good and I’m so happy to have you here at UGC Social.

Branded Content FAQ's

Q: What is Influencer Generated Content?

Answer: Influencer Generated Content, or IGC, is content created by social media influencers. Since influencers are real consumers that have a dedicated audience who trust their judgement, IGC campaigns have been proven to generate substantial returns for brands of all sizes. Influencer marketing, also known as branded content or working with creators, is a way to expand the reach of your brand on social media.

Q: What is User Generated Content?

Answer: User Generated Content (UCG) is any content - text, videos, images, reviews, etc which are created by people, rather than brands.

Q: What is the difference between Influencer Generated Content and User Generated Content and how do I know which option is best for my brand?

Answer: There is an important distinction between Influencer Generated Content and User Generated Content.

Influencer Generated Content (IGC)

When brands choose to work with a specific influencer, they are often looking for high-performing content on that influencer's social media channels. Depending on that influencer's following and level of interaction with their followers, a brand may receive more or less benefit from working with that particular influencer.

User Generated Content (UGC)

User Generated Content (UGC) is any content - text, videos, images, reviews, etc which are created by people, rather than brands. This form of authentic interaction from people who are experiencing your product or business, are not necessarily social media influencers. In this case, a brand wouldn't be relying on an influencer's channels from the total results of their campain or collaboration.

There is great power in User Generate Content where a brand doesn't rely solely on the response from the influencer's post or video, but rather can obtain rights to the influencer's content to use on your brand's social channels or to amplify through whitelisting.

Contact Dawna Stafford

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