Dawna Stafford Wilson

Performance-Grade Commercial Creator™ | Commercial Media Consultant & Producer

Since 2012, Dawna Stafford Wilson has produced high-performing commercial advertising content for brands and agencies that require consistency, credibility, and measurable results, not experimentation. Operating at the intersection of traditional production and modern creator-led advertising, she is routinely hired, not discovered, to execute campaigns that are already performing and need to scale.

Dawna brings over two decades of commercial performance experience, working within agency pipelines where reliability matters as much as creativity. Her work has led to long-term retainer relationships, repeated campaign deployments, and on-site production engagements driven by proven ad success. Agencies rely on her ability to translate strategy into execution, delivering on-camera performances that convert, integrate seamlessly into paid media ecosystems, and hold up across platforms.

As a Gen X communicator, Dawna brings lived experience, emotional intelligence, and professional discipline to messaging that resonates with real consumers. Brands don’t hire her to chase trends, they hire her to anchor campaigns, stabilize messaging, and deliver repeatable results. In a landscape crowded with emerging creators, Dawna represents a distinct category: a proven commercial partner trusted with performance.

Brand Portfolio

TAO Clean: A Profitable Long-Term Partnership

Featured Commercial Ad Campaigns