Out of a nationwide search, Dawna was one of a handful who were cast for this project. She is the cream of the crop.
Dawna Stafford Wilson
Performance-Grade Commercial Creator™ | Commercial Media Consultant & Producer
I’m not new to this space and I’m not guessing what works.
Since 2012, I’ve been producing high-performing commercial content that resonates with real audiences and delivers measurable results. My background spans live performance, radio broadcasting, writing, fitness, and entrepreneurship, giving me a deep understanding of how people connect, trust, and take action. That range is exactly why brands and agencies continue to hire me repeatedly, place me on retainer, and fly me on-location to produce content that performs.
I began my career in media at 18 as an on-air radio host, sound board operator, and program producer, experience that still shows up today in my pacing, delivery, and ability to communicate clearly on camera. I’m also a longtime contributor and former staff writer for Prime Women, the nation’s largest digital publication for women 50+, where my work focused on health, mindset, and authenticity, key elements that now translate directly into persuasive, trust-driven advertising.
What sets me apart is not just on-camera presence, but credibility. I don’t play a role, I speak from lived experience. That’s why my long-form testimonial content has become one of my highest-performing deliverables, especially in today’s ad environment where authenticity and retention matter more than polish alone.
How I Work With Brands & Agencies
I’m hired in a variety of ways depending on campaign needs:
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Retainer partnerships for ongoing ad production and campaign testing
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On-location shoots when brands want proven talent embedded with their team
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Raw asset delivery for agencies that prefer full creative control
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End-to-end production for brands that want a ready-to-run commercial
I’m flexible in structure—but consistent in performance.
Services Offered
- On-camera performance (short-form & long-form)
- VSL (Video Sales Letter) performance — long-form, conversion-focused video content designed to educate, build trust, and guide viewers toward a purchasing decision
- High-converting testimonial and review content
- Script collaboration or full script development
- Raw footage delivery (preferred by many agencies)
- Fully edited, ready-to-deploy commercial assets
- Voiceover and narrative-driven content
- UGC-style ads that prioritize trust, clarity, and conversion
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Whether you need a reliable on-camera communicator for VSLs (Video Sales Letters) long-form content built to educate, establish credibility, and convert, or a long-term creative partner who can step in and deliver from start to finish, I bring experience, speed, and results.
In an industry that’s changing fast, brands don’t just need creators. They need proven communicators who understand people.
That’s what I do.
Brand Portfolio
Featured User Generated Content
Types of UGC: How To Videos – Industrial Videos – Infommercial – Brand Host – Brand Spokesperson
Attributes: Versatile – Serious – Emotive – Lighthearted – Educated – Informed – Expertise – Dynamic Range – Sincere – Experienced – Articulate – Energetic
Social Media Accounts
The Hero Co
Really appreciate your professionalism and the turnaround time! Thanks for the multiple takes. So much easier to choose “the best” delivery.
UGC Social
I watched your video and it’s amazing! You’re so good at what you do. I love the editing and captions, it makes everything look so smooth and put together. I honestly love it. You’re so good and I’m so happy to have you here at UGC Social.
Branded Content FAQ's
Q: What is Influencer Generated Content?
Answer: Influencer Generated Content, or IGC, is content created by social media influencers. Since influencers are real consumers that have a dedicated audience who trust their judgement, IGC campaigns have been proven to generate substantial returns for brands of all sizes. Influencer marketing, also known as branded content or working with creators, is a way to expand the reach of your brand on social media.
Q: What is User Generated Content?
Answer: User Generated Content (UCG) is any content - text, videos, images, reviews, etc which are created by people, rather than brands.
Q: What is the difference between Influencer Generated Content and User Generated Content and how do I know which option is best for my brand?
Answer: There is an important distinction between Influencer Generated Content and User Generated Content.
Influencer Generated Content (IGC)
When brands choose to work with a specific influencer, they are often looking for high-performing content on that influencer's social media channels. Depending on that influencer's following and level of interaction with their followers, a brand may receive more or less benefit from working with that particular influencer.
User Generated Content (UGC)
User Generated Content (UGC) is any content - text, videos, images, reviews, etc which are created by people, rather than brands. This form of authentic interaction from people who are experiencing your product or business, are not necessarily social media influencers. In this case, a brand wouldn't be relying on an influencer's channels from the total results of their campain or collaboration.
There is great power in User Generate Content where a brand doesn't rely solely on the response from the influencer's post or video, but rather can obtain rights to the influencer's content to use on your brand's social channels or to amplify through whitelisting.