UGC 3-Pack Video Testimonial

How Long Should A UGC Testimonial Video Be?

Statistics show that capping the length of any video to 15 or 30 seconds is ideal but there are cases where you may need longer to tell your a story, or demonstrate your product. While a longer video could perform well in your ad campaign there are some challenges. If the testimonial video is 60-seconds or longer it is critical that you make your main point in the first 10 seconds. Shorter video may help to simplify communication between your brand and the consumer.

With the growing trend toward shorter video, an option to have several, more concise testimonial videos produced as a package, can be exactly what your brand needs.

UGC Video 3-Pack

Rather than working with a UGC creator to produce one 30-second video or one 60-second video, a UGC Video 3-Pack includes a total of three 20-second videos. This provides you with a video length that is proven to be top performing, with some variation to spread fresh material out over time or run a split test on your ad campaign.

Split (A/B) Testing Your UGC Testimonials

An additional benefit of having a UGC 3-pack produced for your brand or product, is the option to do a split test in your ad campaign. Rather than relying on the same message, delivered in the exact same way, you can run an ad campaign with a variation of testimonials which will allow you to determine which one is performing best.

UGC 3-Pack Video Testimonials For Luni Apps

The Upside of Working With a Content Creator to Produce User Generated Content:

  • Budget friendly
  • Contract and payment directly to the creator
  • Guaranteed deliverables such as 60-second fully edited video testimonial and still photos
  • Work directly with the creator for clearer communication
  • Chose your level of involvement with the creative process
  • Fast content delivery
  • Not dependent on the creator’s social account for visibility and results although posting to their social media account can be an option

Hire An Experienced User Generated Content Creator

Dawna Stafford has been creating influencer and user generated content since 2012 which began with her brand’s social channels @fitguitargirl. Beginning at the age of 18, she started a career in radio broadcasting as an on-air host, sound board operator, and program producer. These skills have carried into her work today as Owner and Creative Media Producer at Retro Crush Media, LLC. Dawna has worked with a wide variety of brands to create highly effective user generated content, and has many happy clients who testify to her confident style, educated delivery, and authentic presence on camera that stands out.

View Dawna’s brand demo reel, learn more about the user generated content that can be created for your brand, and preview her client portfolio at:

Contact Dawna with questions or to start your user generated content project.

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