About Dawna Stafford Wilson

I’m a commercial media consultant, on-camera performer, and producer with more than a decade of experience creating high-performing digital advertising content for brands and agencies.

Since 2012, I’ve worked at the intersection of performance, storytelling, and strategy, helping brands communicate clearly, credibly, and effectively in an increasingly noisy digital landscape. My work is not trend-driven or influencer-style. It’s built for trust, clarity, and conversion.

A Performance-Grade Approach to Commercial Content

I specialize in what I call performance-grade commercial creation, content designed to hold attention, communicate value, and move viewers toward action. This includes long-form testimonials, Video Sales Letters (VSLs), and direct-response ad content where delivery, pacing, and credibility matter just as much as visuals.

Over the years, I’ve become a trusted creative partner for agencies and brands who need more than a quick clip. Many of my clients retain me for ongoing work, reuse my content across multiple campaigns, and bring me on-site to produce in real-world environments because the ads perform.

What I Offer

My work spans the full spectrum of commercial production, depending on what a campaign requires:

  • On-camera performance for ads, testimonials, and VSLs

  • Long-form testimonial content designed to build trust and address objections

  • Video Sales Letters (VSLs): structured, persuasive videos that guide viewers toward a decision

  • Raw footage delivery for agencies who want flexibility in editing and testing

  • Full production services including scripting, performance, and final edit when needed

  • On-location shoots for brands scaling successful campaigns

Whether a brand needs clean raw assets or a fully finished commercial, I step in where I’m most effective and collaborate seamlessly with creative teams.

Experience That Shows On Camera

My background includes early work in radio broadcasting as an on-air host, sound board operator, and program producer. That foundation shaped how I communicate: clearly, naturally, and with an awareness of audience attention.

I’m also a live performance musician, writer, and long-time business owner. Those experiences matter. They inform how I connect with people, how I deliver messaging that feels human, and how I show up as a reliable professional in high-stakes campaigns.

Why Brands Work With Me

Successful advertising requires credibility. Not just visibility.

Brands and agencies work with me because I bring:

  • Years of real performance experience

  • Strong emotional intelligence and audience awareness

  • Consistent delivery under direction and feedback

  • A professional understanding of deadlines, revisions, and campaign goals

In a space crowded with surface-level content, my focus is on substance, clear messaging delivered by someone who understands both the creative and strategic sides of modern advertising.

Beyond the Camera

Outside of commercial work, I’m deeply interested in fitness, mindset, music, writing, and thoughtful conversation around culture and communication. These interests aren’t separate from my work, they’re part of what allows me to create content that resonates with real people across generations.

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